Saif Ali Khan, appointed the new brand ambassador for Provogue. He came in the place of its previous ambassador Fardeen Khan. Saif will endorse Provogue’s new men’s wear collection.
However model-turned-actor Upen Patel will continue to be the brand ambassador for the company.
Also Esha Deol, appointed as one of its brand ambassadors, is the first actress, who will endorse its women’s wear category.